The psychology of the "hot take" on twitter is a prime example of this. Is it less friction to read a 3 page blog post that critically analyzes a subject and takes into account different viewpoints that all have merit, or to read someone's 280 character reaction?
I am guilty myself, I often find myself jumping to the comments section even here on HN to understand what people are taking away from an article without even finishing it.
And that's where we need more journalitic (does that word exist?) writing. Even by non-journalists, I mean.
Make a long form content, start with the most important information in the first paragraph, and give more and more developments in the following paragraphs. Someone who thrives for short content will be happy with the first paragraph. Someone who want to delve into the details will ready each and every word. Heck, your first paragraph could even be a tweet containing a link to the long form.
This is clickbait taken backwards. You will get very few clicks as you already delivered the main information for free, but those who clicked will be there for a good reason.
I am guilty myself, I often find myself jumping to the comments section even here on HN to understand what people are taking away from an article without even finishing it.