On: How many page views does a website need to produce a month before it can get advertisers?

[sbraford]

Great point. I wrote up a whole post about this "John Chow CPM anomaly" over at: http://onwebapps.com/how-to-profit-from-alexa-arbitrage/

Basic summary: if you can start a blog/site geared towards users who probably have the Alexa toolbar / Firefox SearchStatus Plugin installed, you can reap much higher CPMs.