Indeed. Ads are just noise that should be filtered out. To visit a website and be served 100 megabyes of noise along with less than 1 megabyte of actual information... It's an absurdly low signal-to-noise ratio, such an incredible waste.
We need to fix the web by blocking these things. No compromises. If a website can't exist without advertising, it should disappear. Eventually, only good websites will remain. Websites made by people who actually have something to say rather than websites made purely to attract audiences for advertisers.
The tracking is being used to:
tell advertisers how well their advertising is working
tell the site how well articles are working
give unscrupulous sites the possibility of selling that data to others, which are probably advertisers but maybe other companies.
As far as the ratio of advertisement to content this https://www.editorandpublisher.com/news/higher-ad-to-edit-ra... regarding that ratio in newspapers assumes 60 / 40 where I believe the 40 is supposed to be content (although I find the wording not 100% clear)
Why should they have to "sustain themselves"? If an author wants to put their ideas out there, maybe they should pay for it themselves so they can have their own unmoderated space on the internet.
Authors that rely on advertising have an inherent conflict of interest: they simply won't write anything that offends the advertisers because they're afraid of losing their revenue. Sites like Reddit will nuke entire communities if they prove controversial enough not because they're offended by it but because it causes advertisers to refuse to associate with them. Activist groups can attack and censor anyone these days by putting pressure on advertisers and sponsorships and causing them to pull out.
Why should they have to not "sustain themselves?" If a reader wants to read what an author puts out, maybe they should be allowed to be subject to advertising so that the author doesn't have to pay for it.
With a few exceptions, I learn more from user comments on sites like this than I do from today's "journalism".
Turns out, people willing to spout random ideas on a topic are not in especially short supply and 99% of them are willing to do it for free. The best part is, these free users usually get right to the point.
Long form and investigative journalism need to be funded but the kind of information I find junk articles on the homepage of CNN or Fox is usually better hashed out (and much less biased) in the comments section than reading an article.
In a sentence, most media doesn't have much value-add. Even less so if I have to click through 6 ads and be exposed to malware to see it.
> If a reader wants to read what an author puts out
Why would anyone want to read stuff like sponsored articles which are nothing but thinly veiled advertising? Articles that were pretty much written by PR firms? Why would anyone trust journalists with conflicts of interest? Social media "influencers"?
I want real information. Real thoughts from real people. Not some censored, manipulated corporate viewpoint created to maximize profits. People who actually have something to say go out of their way to tell as many people as possible about their ideas. They don't need to get paid for it. I'm not getting paid to post here.
> maybe they should be allowed to be subject to advertising so that the author doesn't have to pay for it.
Allowed by whom? The user is in control, not the author. It is the user who owns the computer that runs the browser. If any ad gets shown on the screen, it is because the user generously allowed it to happen. Most people do this out of pure good will only to end up being mercilessly abused for the sake of someone's business model. Nevertheless, it is a privilege which can be unilaterally revoked and there is next to nothing that websites can do to stop it. After content has left the server, the author is no longer in control.
Sometimes the best things aren't commercially self-sustaining. Blogs, paid for by the writers' day jobs. Professors' sites on .edu domains, paid for by research budgets.
As for professional journalism, the lack of conflicting interests caused by ads is essential for it to be considered "good", so no good journalism website should be clouded by advertising. Yes, that probably means subscriptions.
Is it though? Nowadays you have plenty of good free CMS-es which integrate directly with Netlify. Sure, it might be half a centimeter more complex than WordPress admin but it's still really easy to grasp for many non-tech people (checked).
But even if it was very complex -- which it isn't -- I still fail to see how that supports a model of an ad-supported web hosting.
But I'm also a realist. We live in a capitalist society and free content has come out of advertising since before the web. It's an annoying part of the present world but not the most annoying part imo. I don't know how people denouncing just advertising expect the publication of free information to work.
This society has created a vast plenty. I don't see why advertisers, the public and publishers couldn't reach a truce where a moderate amount of semi-relevant text ads get shown the reader in excahnge. But everyone wants to total control, wants to club to death all competitors and that seems to be the way this world of plenty is ending.
It is hard to believe that 100mb of payload is needed to show me same amounts of ads on a page. Merely optimising that without even changing your ad volume /model would go miles in establishing the trust that had been lost.
We need to fix the web by blocking these things. No compromises. If a website can't exist without advertising, it should disappear. Eventually, only good websites will remain. Websites made by people who actually have something to say rather than websites made purely to attract audiences for advertisers.