"AND WHAT ABOUT THE AUDIO QUALITY?
Basically, adding conductor material
leads to an increase of the
controlled currency throughput."
What a refreshingly honest claim. More conductor material does indeed increase current throughput. Wait no, sorry, I misread the sentence. It leads to an increase in currency throughput? That's even more honest. $54,000 AUD for 3 meters of speaker wire is massive currency throughput indeed.
If anyone in the tech sphere needs convincing that all audiophile claims that claim to defy objective measurement are bullshit, this ought to do it. Anyone with half a clue about computers will understand that SATA cables cannot possibly make a difference, yet many people are convinced by things like this. And if you can be convinced by this, you can be convinced by things that sound far more plausible.
Therefore it should be clear that people's subjective experience of sound quality is dominated by expectations. The placebo effect overwhelms our ability to judge sound quality with our ears.
Of course, once you realise that all sound recording is by definition the measurement of sound waves it should be obvious and incontrovertible that all aspects of sound reproduction are entirely susceptible to objective measurement.
I feel like there's a vast untapped market for audiophile-type products for other artistic domains. "Store your ebooks on our Precision Reference USB Key (only $1800) and the characters will be more believable and the plots more exciting!"
The founder introducing the cable on their forum [1]:
"Why did I introduce new models? First and most important reason for me is always better sound. Second reason is compatibility and ease of installation.
JCAT HD SATA Cable offers much better sound quality compared to discontinued JCAT SATA v2. It can be used with any SATA drives, but It sounds best with music library HDDs.
JCAT Reference SATA Cable is in a completely different league: much better resolution, dynamics. Darker, more natural tone. It can be used with all SATA drives, but it's best to have it on OS drive.
I personally use the Reference on OS drive and the HD Cable on my media library HDD.