On: Ask Hacker News: What do you think of this shopping cart on my new startup that just launched?

You might lose yourself some middle-American soccer moms that way, while gaining a memorable name that does well with some part of your market.

Is there some way you could present the same backend product with more than one brand to get around that compromise?

That would lead to dilution, I think. We are looking into marketing our cart technology b2b on the side.