The article did give some very clear suggestions:
- Give directly to the Red Cross instead of lady gaga
- Don't abuse hashtags in an emergency
Even back in the days of the CB Radio craze there were very specific rules for emergencies — if Twitter is going to evolve into something like that it will need a similar set of rules
Donations are not an alternative to chatter though and charity hijacking is nothing new. 'Don't' is not an alternative to anything and 'abuse' is subjective, as is 'emergency' incidentally. #jan25 was many things to many people.
CB is bandwidth-limited and provides few options for resource discovery in comparison to the internet.
In case it's not clear, what I'm saying is that it's the responsibility of broadcasters, guerrilla or otherwise, to find effective uses for the communication tools at hand.
Even back in the days of the CB Radio craze there were very specific rules for emergencies — if Twitter is going to evolve into something like that it will need a similar set of rules