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Merit for businesses is defined by consumer acceptance and consumers love these apps.


It's because the consumer experience is so subsidized. Consumers would also love an app that sends them $1.10 for every $1.00 they spend in it.


That's equating merit with user acquisition, which is the very thing that's fueling the (hyper-)growth of unsustainable unicorns!


Perhaps because ignorance is bliss.

I recall blowback when it was uncovered that DoorDash was not providing 1:1 amount of tips to their dashers.




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