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I doubt anyone enjoys targeted advertising. Any slim benefits it brings comes with the huge disadvantage of mass emotional manipulation for political ends.

Upvoting is a difficult one. Undoubtedly it's enjoyable. But given enough money and time any private or public organisation can game it for the same political ends.

If you can use targeted mass advertising to play on people's fears or give the illusion of group acceptance, then you have an incredibly powerful tool, and especially so in a democracy.




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