I have four new interns who recently started in my team. I'm setting them up for blogging and made the same point to them (almost verbatim).
Another thing that died is the practice of linking to each other like it's going out of style. These days the majority of backlinks are earned through aggressive SEO techniques, not organically like 10-15 years ago. This penalizes regular blogs in favor of crappy blogs run by SEO experts.
I still believe in blogging and I think that the lesser competition, in a roundabout way, makes it easier to stand out. However, discoverability in Google can be a frustrating process both for readers and publishers.
Another thing that died is the practice of linking to each other like it's going out of style. These days the majority of backlinks are earned through aggressive SEO techniques, not organically like 10-15 years ago. This penalizes regular blogs in favor of crappy blogs run by SEO experts.
I still believe in blogging and I think that the lesser competition, in a roundabout way, makes it easier to stand out. However, discoverability in Google can be a frustrating process both for readers and publishers.