How does it compare to cost of hiring a web guy to build out an order system (admittedly, a one time expense) and a full time delivery guy? Pizza places have been doing it for ages, so can’t be that prohibitive.
That you have your own website , app or accept request by phone doesn’t matter, the customers already have Uber or deliveroo app installed with their payment details saved and will use that because is more convenient than signup in another site.
What those apps charge to the restaurant is the money they expend on advertising to have those customers on first place. And the more money you expend on them, more money they will have to outbid you on marketing.
If you are searching on google for any place , you will see almost always advertising from those platforms before the owners site, just like booking does with the hotels, and like that the solution is to give some perks to people that reserve on your own site with reward cards or similar things, and also expend your own money on advertising instead of letting those platforms profit from you.
> That you have your own website , app or accept request by phone doesn’t matter, the customers already have Uber or deliveroo app installed
I dunno, one rarely wants just some generic burger/sandwich/pizza/sushi, brand loyalty in restaurant business tends to be strong.
I might be in the minority, but I usually start off with the restaurant Web site, and then just end up using whatever takeout/delivery app they link to.
