I think nearly all companies pursue the same tactics, but we only notice the winners. When I was at Motorola long ago, I stumbled across an outline of how to compete against other cell phone companies. Technological innovation was a minor point. Most of it was using legal tactics to tie up competitors, confounding standards bodies, securing exclusive deals with some countries, etc. It also talked about how competitors were doing the same thing.
I think if you ran a business and didn't do these things, you'd be roadkill on the information highway.
"He may or may not have done a few questionable things, but what business hasn't? "
is stunningly vapid in equating all things "questionable".
Some things really are better or worse than other things, and some companies really do behave better or worse than others.