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This question gets asked a lot because it’s a good question, and the popular explanations, for why big co’s get big, aren’t very satisfying.

I thought this thread was pretty insightful, for a change: https://news.ycombinator.com/item?id=22822995

TL;DR - big co’s get big because hiring is an optimization problem, and each new hire gets you closer to a local maximum. E.g. if we hire an engineer to improve load times by x%, they’ll pay for themselves. More successful companies have more opportunities for positive-ROI hires, so headcount tends to scale with revenue. (And because the company is making a series of local optimizations, it may actually be worse off due to the drawbacks of being a big org.)



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