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Addressing your comment below as I couldn't find a reply on your comment.

Why go into a business with terrible margins from the start? Usually successful biz have great margins to start and then those get eroded with competition, technology, etc?

In general, it also seems easier to go from big to small vs the other way. If I'm a large newsletter owner, I want to know you've worked with folks like me. I don't care that you've done work for 100 newsletters of 5k people.

Waiting on bootstrapped startups to get funding and hoping they'll continue with you is dependent on lots of variables you have no control over. Business is already uncertain and this is just compounding that uncertainty.

I'm all for validating the market but do it in a lucrative area in my view where there is a real ROI on your effort.



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