To the contrary, in lots of European countries even international brands buys ccTLDs for their regional sites, because that’s what the local population expects.
.com is often considered the “American” TLD, and you want to go to your local store, with local offers, prices and which speaks your language.
.com often effectively means you need to import and pay customs, and nobody wants that.
Not having an appropriate ccTLD will be major drawback in lots of markets. Nobody serious about their business is going to risk that.
.com is often considered the “American” TLD, and you want to go to your local store, with local offers, prices and which speaks your language.
.com often effectively means you need to import and pay customs, and nobody wants that.
Not having an appropriate ccTLD will be major drawback in lots of markets. Nobody serious about their business is going to risk that.