Nokia said that most people don't care about their announcements but rather follow the brand primarily. That's all good and probably quite true. Probably works so for most companies.
However, the thing with brands is that the value of a brand is gradually built from good products and informed customers.
Conversely, a good brand also usually gives a decade of free running time while gradually losing its value at the same time, even if the original level of quality and innovation is cut to a fraction of what it was.
During this death slope the brand won't attract many new customer while the existing customer base slowly shrinks. After the brand has been been pumped dry it becomes kind of ethereal and slowly ceases to mean anything to anyone except for the most die-hard fans who refuse to face the change.
As for Nokia, they were still going somewhere in the early 2000's so Nokia probably have maybe 2-3 years left of 'Nokia' if the company is lucky. By 2015 they're dead for any relevant sense unless they have showed something that both interests people and differentiates them from the rest.
By itself Nokia would probably linger till 2025 if it wasn't for some big company who buys them out before that. The scavenger will feast on any Nokia IP that still has some value and finally sells and buries the rest of the pieces.
For now, their tangent is pointing downward and continues to do so if they don't start focusing. If they do, they might have some chance.
Nokia's strategic announcements do spell doom for the Nokia Symbian app ecosystem, so if customers were buying Nokia phones for the Symbian apps, continued sales would indeed be based upon a kind of deception.
However, in reality, customers don't buy Nokia phones for the Symbian apps. So the spokesperson is correct that it shouldn't affect sales much.
wow, what a misleading headline. My take on the situation is that Nokia just said that their customers don't rely on press releases, but instead have loyalty to the brand.
It's kind of the anti-Apple. Their big announcements are HUGE and people follow them because they are an event, not because they are "informing customers".
However, the thing with brands is that the value of a brand is gradually built from good products and informed customers.
Conversely, a good brand also usually gives a decade of free running time while gradually losing its value at the same time, even if the original level of quality and innovation is cut to a fraction of what it was.
During this death slope the brand won't attract many new customer while the existing customer base slowly shrinks. After the brand has been been pumped dry it becomes kind of ethereal and slowly ceases to mean anything to anyone except for the most die-hard fans who refuse to face the change.
As for Nokia, they were still going somewhere in the early 2000's so Nokia probably have maybe 2-3 years left of 'Nokia' if the company is lucky. By 2015 they're dead for any relevant sense unless they have showed something that both interests people and differentiates them from the rest.
By itself Nokia would probably linger till 2025 if it wasn't for some big company who buys them out before that. The scavenger will feast on any Nokia IP that still has some value and finally sells and buries the rest of the pieces.
For now, their tangent is pointing downward and continues to do so if they don't start focusing. If they do, they might have some chance.