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And of course they're not working with insurance companies or anything to make this accessible to anyone outside the HCOL bubble who have giant amounts of disposable income to sign up for an unknown commitment to a $130 a month "membership".

Just sell the damn test and don't worry about 'growth hacking' during a pandemic.



Looks like they are selling just the test for $249: https://rootmd.com/covid-19

I doubt insurance companies would cover something like this. Not a whole lot the company can do about that.




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