Great description of when they realized how valuable the comparison with PayPal could be: "The first time we actively embraced the PayPal comparison was when PayPal froze the account of the Flux foundation – a non-profit arts organization – just a few days before the Flux Crew headed to the desert to build their famous Temple at Burning Man.
The Flux Foundation and a bunch of other people and organizations collecting donations ended up turning to WePay in protest (and in desperation). Our pitch was easy: yes, you can use WePay instead of PayPal. WePay.com is better than PayPal for collecting donations, and we won’t freeze your accounts.
After that, people started referring to us as the consumer-friendly or “community-oriented” version of PayPal. CNN actually referred to us as the anti-PayPal."
The Flux Foundation and a bunch of other people and organizations collecting donations ended up turning to WePay in protest (and in desperation). Our pitch was easy: yes, you can use WePay instead of PayPal. WePay.com is better than PayPal for collecting donations, and we won’t freeze your accounts.
After that, people started referring to us as the consumer-friendly or “community-oriented” version of PayPal. CNN actually referred to us as the anti-PayPal."