> The best thing a person can do is turn skimmers, into jumpers… and jumpers… into book worms. That’s why it’s important to have fun, exciting, engaging copy.
As a book worm, I can't stand long sales letters. Bold, flashy highlights and random formatting all over the place interrupts the flow of the text and is hard to read. The copy would have to be pretty darn engaging to make me put up with that.
As a book worm, I can't stand long sales letters. Bold, flashy highlights and random formatting all over the place interrupts the flow of the text and is hard to read. The copy would have to be pretty darn engaging to make me put up with that.