> Do you want to offer syncing? Use my Dropbox or iCloud for that. You want some shared library? Use my Dropbox of iCloud for that.
> Give ME control over MY assets and don’t take my work hostage.
Ah, but Adobe is enterprise software (enterprises of creative talent, yes, but still enterprises.) Enterprises don't want their employees keeping things in their personal cloud storage. They want enterprise-controlled cloud storage with ACLs on every step. They want your experience of making a layout to closely resemble the experience of a journalist writing+revising+publishing a story through their enterprise's CMS: a workflow where everything is actually a (perhaps automatically) requested-and-then-granted permission that can be audited and metric-tracked in the middle.
Mostly, this is because this approach allows the enterprise to know how much to pay out in IP license fees. Your Dropbox storage—even if it's Dropbox for Teams—isn't going to let them query out the set of status=delivered projects that have ownership=external assets linked to them.
You can't really sell this sort of thing as non-cloud software, unless you're selling an on-prem Asset Management Server to go along with your on-the-workstation software. (As many enterprise B2B companies used to do!)
One thing that could "fix" this is if an enterprise cloud storage provider (e.g. Box) offered the ability for other B2B SaaS providers to create deep "plugin" functionality for their system, such that your Box storage could contain Adobe assets that were ACLed, linked, and tracked (by callbacks from Box's servers to Adobe's servers) just as they are in Adobe's cloud. But until that happens, I don't see any other solution being practical for enterprise customers.
> Give ME control over MY assets and don’t take my work hostage.
Ah, but Adobe is enterprise software (enterprises of creative talent, yes, but still enterprises.) Enterprises don't want their employees keeping things in their personal cloud storage. They want enterprise-controlled cloud storage with ACLs on every step. They want your experience of making a layout to closely resemble the experience of a journalist writing+revising+publishing a story through their enterprise's CMS: a workflow where everything is actually a (perhaps automatically) requested-and-then-granted permission that can be audited and metric-tracked in the middle.
Mostly, this is because this approach allows the enterprise to know how much to pay out in IP license fees. Your Dropbox storage—even if it's Dropbox for Teams—isn't going to let them query out the set of status=delivered projects that have ownership=external assets linked to them.
You can't really sell this sort of thing as non-cloud software, unless you're selling an on-prem Asset Management Server to go along with your on-the-workstation software. (As many enterprise B2B companies used to do!)
One thing that could "fix" this is if an enterprise cloud storage provider (e.g. Box) offered the ability for other B2B SaaS providers to create deep "plugin" functionality for their system, such that your Box storage could contain Adobe assets that were ACLed, linked, and tracked (by callbacks from Box's servers to Adobe's servers) just as they are in Adobe's cloud. But until that happens, I don't see any other solution being practical for enterprise customers.