Companies generate revenue to stay afloat by differential pricing- they price things so that some usually essential things are moderately priced and more expansive / powerful / nicer things cost more money. The people to whom the possession of the nicer things is "worth it" are willing to pay more.
Everyone wants the nicer things- the pro edition, the nice coffee table book, but it's not worth it to those same people.
This produces people who see things that are nice that they want, but they can't justify paying the extra money for.
Those people sometimes say things like "why is edition X so expensive? It's not worth it". In other words, it's economic nonsense to buy that thing.
But that's the point- it's not worth it- to you. But to some people, it IS worth it, and they're the target market.
The consumer self-identifies and self-selects which category they fall into. The fact that something isn't "worth it" or "too expensive" means that the consumer does not belong to that category of people for whom it makes economic sense to buy that product.
Affinity offers a huge amount of functionality at a price everyone can afford. Some people have more money which they would use to buy more Affinity stuff, if it was there. That's what those books are - more wonderful stuff for people to whom its worth it.
Differential pricing is how companies keep things affordable. In some sense the people to whom extras are worth it subsidize the low cost of the essential core for everyone else.
Everyone wants the nicer things- the pro edition, the nice coffee table book, but it's not worth it to those same people.
This produces people who see things that are nice that they want, but they can't justify paying the extra money for.
Those people sometimes say things like "why is edition X so expensive? It's not worth it". In other words, it's economic nonsense to buy that thing.
But that's the point- it's not worth it- to you. But to some people, it IS worth it, and they're the target market.
The consumer self-identifies and self-selects which category they fall into. The fact that something isn't "worth it" or "too expensive" means that the consumer does not belong to that category of people for whom it makes economic sense to buy that product.
Affinity offers a huge amount of functionality at a price everyone can afford. Some people have more money which they would use to buy more Affinity stuff, if it was there. That's what those books are - more wonderful stuff for people to whom its worth it.
Differential pricing is how companies keep things affordable. In some sense the people to whom extras are worth it subsidize the low cost of the essential core for everyone else.
It's pretty nice.