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I've tried a lot of formulas in an attempt to reach the same customers.

1) make it expensive and they stop listening entirely

2) Make it free and they get paranoid. They take it as if you are looking to take a chunk of "their" action.

3) Literally put your money where your mouth is. Ask for the slowest hours of the week and for the owner to be there. Tell them you want to eat and talk business. Bring your employees, your wife and your friends if your budget allows it.

You eat and drink, accumulate a decent bill then you sign them up for free. If they like it they take a subscription.

In stead of scared and insecure they treat you like a customer and customers in restaurants are treated with patience and respect. They will stop pondering when they will make any money from the deal since you've already ordered a lot.




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