On: The Milk Situation

[heyzk]

I'm not familiar with the term 'submarine' in this context, does that refer to some sort of stealth advertising?

[unwind → heyzk]

I believe it's from [1] by Paul Graham.

[1] http://www.paulgraham.com/submarine.html

[amock → unwind]

I can't immediately find a source with a date, but I'm pretty sure using submarine to mean undisclosed happened before Paul Graham was born.

[portlander12345 → amock]

OP used the term specifically to refer to PR-generated articles in prestige media like the NYT, which was probably a direct allusion to Graham’s essay.