LifeEnsured is a service which lets you control the distribution and care of your on-line assets after you pass away.
We will modify, transfer or erase your on-line accounts, send final email messages and pass on important files after you are gone. Additionally, we have a growing list of services which we will execute when we have received notification of your passing (i.e. making a web services call, physically printing and mailing a document)
We spoke with quite a few folks about what they want to have happen to their on-line life after they are gone and asked what they thought of a service that would assist with this. Most importantly we asked what would make them use it. We did our best to write our results up in an "OKTrends" style data based report here: http://www.blog.lifeensured.com/?p=16
The best reasons for using our service we heard were:
1. I want to reduce the emotional or administrative burden on my family
2. I want to preserve wealth for my descendants
3. I want to communicate information
4. I want to be remembered
The biggest hurdles and causes of skepticism we heard were:
1. I don’t trust you, how do I know you are a credible company
2. I don’t see a need
3. I have a legal objection
4. I have a philosophical objection
To address these we
1. Partnered with a leading life-insurance distribution company and established an Irrevocable Trust Fund to execute wishes. The fund outlives the company in case something bad happens.
2. Put together a list of 50 uses for the product and worked with estate planners to determine the features that address the biggest existing headaches.
3. Hired a great trust Lawyer to review everything and help us establish a legal structure that provides value to clients when they sign up, a real Digital Asset Trust.
4. Became comfortable with the fact that on-line end-of-life planning isn't for everyone, but for some, it is very important.
We are in beta but believe we are at a point where some broader feedback would help!
After almost getting killed while traveling in Cambodia (reckless motorcycle driver hit me), I was wondering about this. It dawned on me that it might take a few years for distant acquaintances to find out what happened, and a few people might just wonder why I dropped off the map. It also occurred to me that a couple bank accounts/brokerage accounts I had, no one knew about and I'd already gone to paperless statements. Things like that.
I guess in the grand scheme of things it wouldn't be a big deal in comparison to getting killed, but I started thinking about how people would do estate planning now that "their papers" aren't necessarily papers in a desk or safe deposit box any more, but frequently digital and password protected. This seems like a service that's going to be more important as time passes, and kudos for identifying the real objections people would have to and working through them. Good luck, this is going to be something that gets more and more important as we digitize things more and create physical copies less.
Edit: Quick feedback - you might want a more sober color scheme, was kind of jarring seeing the standard Web 2.0 app color scheme and design when clicking over. Or maybe not, but it's probably worth testing. After a couple google searches, looks like a lot of passing-away type websites look more like this - http://www.funeralhomeresource.com/
Thanks for the feedback. We debated quite a bit on the design/colors/name. We tried to optimize for what will best communicate 1) We are trustworthy 2) we'll be around forever and 3) this is going to be easy to do. Once we get some more use of the site we'll do some real testing on the design.
Thanks. Our social security end-of-life detection is US only. You can still use the service outside of the US but this feature won't work (unless you have a SSN).
We don't have an option to be paid by the estate - claims to an estate are generally quite difficult to collect upon unless an attorney is involved beforehand. We liken our model to any pre-planned end-of-life care service, paid before you pass away.
It is going to be tough to market. Estate planners are lawyers and thus can't ethically take affiliate payments, so they have little reason to push your products. I assume you are aware of http://LegacyLocker.com/
Agree – cracking this market is an interesting challenge. One of the biggest hurdles we’ve got is that people really don’t like thinking about their own demise. As for estate planners, we are working with a few and the feedback so far has been very positive, basically it has been “this is great, how can we work together to provide this service for my clients.”
Yep, we are aware of LegacyLocker and the other players. We are hoping we can build the best product and the most trusted company in the space.
While i find this an interesting service i also cant help think about their first customer death. It must be kind of strange moment for the founder thinking "Yay! We completed customer cycle, but someone had to die for that to happen."
I'm not saying this is either a good or bad thing, just, ye know, weird.
One of the biggest challenges here seems to be that the web as we know it will likely be nearly unrecognizable 10 years from now, yet yours is a product with a timeline of several decades. Imagine in 10 years how paltry a 100MB file upload limit will likely seem.
Thanks. It’s tough (but usually fun) to try to think about how to build something that will be around for decades. The idea with the 100MB today is that it’ll hold any important documents which you’d like. As the space requirement increases – we’ll increase the allocation.
This was a business idea I tossed around about 2 years ago, I seriously considered making the leap and going for it because it is a necessary niche of the modern day. But the more I planned and worked on it, the more I realized it wasn't something I wanted to get into. Death is a hard thing to process for me.
Ultimately I set it aside. I couldn't do it. So I wish you and the others in this market the best, and hope you find the success you're seeking.
Thanks for the encouragement and acknowledgement of the need. If you’ve got any lingering thoughts / ideas on the topic, it would be great to hear them. Feel free to send me an email Michael.Aiello@lifeensured.com or give me a ring 347-227-0189
We hope we can shift the focus a bit away from the “this is for something when you die” to – “hey, it’s good practice is to really claim ownership of your digital assets and have this stuff sorted”
Thanks. Clients set up the (email) notifications themselves. When we receive verification that you have passed, we send out these emails on the client’s behalf. To perform verification that the client has passed, we call the folks who are listed as verifiers.
Thanks. Entrustet has made some good headway in the space. We hope the LifeEnsured feature set, positioning and execution help us become the most trusted company in the space.
The serious, formal, and somber text on sites like this ("after you pass...on...into death!") makes me wonder if there's a market for a snarky site that will do the same thing, but present itself in a more amusing, ironic sort of way.
Gawker or 4chan aficionados may want a Gawker- or 4-chan styled service, after all.
One of our free services is making an HTTP POST or GET (authenticated if you'd like) to a web server when we receive notification of your passing. We hope you chose to use it for something a bit happier - like triggering your private keys to expire etc.
Thanks. We toyed with the idea of charging different prices based on age. The problems we encountered are.
1) difficult to verify age online
2) creates a weird step when registering [who asks for my age when I register for a site?]
3) impression it gives to older users.
We realize that this is standard practice in the insurance world (likelihood of a young person passing away is significantly lower than an older person) but we don’t think this is something we should be doing with an online service… What do you think? How can we make it better?
LifeEnsured is a service which lets you control the distribution and care of your on-line assets after you pass away.
We will modify, transfer or erase your on-line accounts, send final email messages and pass on important files after you are gone. Additionally, we have a growing list of services which we will execute when we have received notification of your passing (i.e. making a web services call, physically printing and mailing a document)
We spoke with quite a few folks about what they want to have happen to their on-line life after they are gone and asked what they thought of a service that would assist with this. Most importantly we asked what would make them use it. We did our best to write our results up in an "OKTrends" style data based report here: http://www.blog.lifeensured.com/?p=16
The best reasons for using our service we heard were:
1. I want to reduce the emotional or administrative burden on my family
2. I want to preserve wealth for my descendants
3. I want to communicate information
4. I want to be remembered
The biggest hurdles and causes of skepticism we heard were:
1. I don’t trust you, how do I know you are a credible company
2. I don’t see a need
3. I have a legal objection
4. I have a philosophical objection
To address these we
1. Partnered with a leading life-insurance distribution company and established an Irrevocable Trust Fund to execute wishes. The fund outlives the company in case something bad happens.
2. Put together a list of 50 uses for the product and worked with estate planners to determine the features that address the biggest existing headaches.
3. Hired a great trust Lawyer to review everything and help us establish a legal structure that provides value to clients when they sign up, a real Digital Asset Trust.
4. Became comfortable with the fact that on-line end-of-life planning isn't for everyone, but for some, it is very important.
We are in beta but believe we are at a point where some broader feedback would help!
Thanks