I'm less interested in the sessions (I can read a conference guide!) and more interested in the parties, networking events, flashmobs, etc. Where to be and who to meet. Have you guys thought about this angle?
Yes - we thought about it pretty extensively, and in the end decided to stay away. There are literally dozens of startups trying to help people navigate the SXSW party scene, including big, well resourced teams like Foursquare, Gowalla and Facebook. We figured we could have the most impact by focusing on sessions, speakers and coverage - all things that are baked in to Lanyrd's DNA - rather than trying to become yet another networking tool in a crowd of networking tools.