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Don't get me wrong, I am not being a contrarian for the sake of it, and I'm willing to be proved wrong and would be happy to find out someone has solved this. I just can't see how - related to your point about Brave punishing privacy invading ads - forcing advertisers to behave can be done effectively. Do Brave hire an army of ad referees to check if they meet Brave's criteria for privacy invasion (I doubt it)? Does it only let through same-origin, static ads that are part of the HTML source of the site? That'd be great but I also doubt it. Do I have to trust Brave to curate the ads I am allowed to see? Because they're also profit driven and have investors to please and I would not give them my trust lightly either. I'd be interested to find out how Brave actually achieve privacy respecting and non-attention invading ads.



Brave is open source, so their ad blocking mechanisms are transparent:

https://github.com/brave/adblock-rust

Here is an excerpt of the read.me:

It uses a tokenisation approach for quickly reducing the potentially matching rule search space against a URL.

The algorithm is inspired by, and closely follows the algorithm of uBlock Origin and Cliqz.




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