* Buying lists, dumping money in email campaigns to lists
* Losing patience with the development of a sales funnel, dumping money into ads that have no reasonable copy, targeting, offer
* Repeating offers because the development of a sales strategy is hard
* Ignoring blockers to brand development.. such as changing the company name/logo often, ignoring feedback from current customers about things like broken products and poor customer experiences, etc., and instead, dumping money into ad campaigns instead
