Imagine a small company, that is profitable. Now imagine that that company can also provide a service for free that in the opinion of the people of this company would make the world a better place and this service does cost much (relative to the profits). Why would this small company not provide this service? As the company grows and goes public, there is more scrutiny over how the company spends its money. However, why not spend that <made_up_number>0.000001%</made_up_number> of the profits on something like this?