Basically, it's where an executive idea flows through an assembly line that involves marketing, design, product, and eventually software developers. There's no real feedback loop with users; everybody just builds the executive vision for a long time until launch. And then goes on building in a top-down, do-whatever-the-boss-says way.
A lot of Google's failures to me feel like some high-level executive getting high on their own vision and/or their desire to conquer a particular market. Which might work if they had the experience, the humility, or the discipline to focus on really serving a specific audience.
Basically, it's where an executive idea flows through an assembly line that involves marketing, design, product, and eventually software developers. There's no real feedback loop with users; everybody just builds the executive vision for a long time until launch. And then goes on building in a top-down, do-whatever-the-boss-says way.
A lot of Google's failures to me feel like some high-level executive getting high on their own vision and/or their desire to conquer a particular market. Which might work if they had the experience, the humility, or the discipline to focus on really serving a specific audience.