The money has to come from somewhere. It's the equivalent of state school's MVP. My alma mater, Oklahoma, did the very thing. Their engineering's growing by leaps and bounds, and has had the #1 meteorological research program in the world, and also secured the National Weather Center. CS hasn't grown as aggressively, but it is still growing.
To the downvoter -- universities have to keep their doors open before they can improve. If sports didn't assist with the donations and revenue process in a net positive, they wouldn't spend in their current manner.
