They're doing primary survey-based market research that has been done for many, many years. This isn't a "new" thing CMOs are doing - they've been doing it forever and are inundated with survey data.
On the low end there are over 400 DIY survey tools for free/low cost to run "beautiful and engaging" surveys with customers, while on the higher end there are companies like Qualtrics and SurveyMonkey Enterprise/CX that serve enterprises perfectly fine.
Not to mention, their landing page feels a lot like they're "mugging" their survey respondents (a term in the market research industry that is short for "marketing under the guise of market research" - a huge no/no and ethical violation in the industry).
The only difference here is it's a founder under age 25 and P&G threw some money into it. Oh, and they made up the buzzword of "declared data" so they could "own" a term (must have an advisor from Hubspot on their board or something).
Am I just missing what makes this at all different from the countless other companies doing exactly this?
They're doing primary survey-based market research that has been done for many, many years. This isn't a "new" thing CMOs are doing - they've been doing it forever and are inundated with survey data.
On the low end there are over 400 DIY survey tools for free/low cost to run "beautiful and engaging" surveys with customers, while on the higher end there are companies like Qualtrics and SurveyMonkey Enterprise/CX that serve enterprises perfectly fine.
Not to mention, their landing page feels a lot like they're "mugging" their survey respondents (a term in the market research industry that is short for "marketing under the guise of market research" - a huge no/no and ethical violation in the industry).
The only difference here is it's a founder under age 25 and P&G threw some money into it. Oh, and they made up the buzzword of "declared data" so they could "own" a term (must have an advisor from Hubspot on their board or something).
Am I just missing what makes this at all different from the countless other companies doing exactly this?