They were investigating selling their own wine at one point (that I know of - maybe other points too). Wine. Not... getting better at selling books or coming up with new ways to engage readers. Wine. I wrote them off at that point, and it's been painful to watch the slow decline. I liked them - I'm from SE Michigan and it was great to have a local 'home grown' company succeed. But between their early fairly major missteps in ecommerce to ceding control to Amazon for a long time, they've been in a slow death spiral. This has less to do with the shifting changes in publishing (ebooks, mobile, kindle, etc) and more to do with ... I dunno. B&N is still around and seemingly able to adapt. Why couldn't Borders?
