Perhaps to their target market ... I looked at it and thought 'hmmm, 44 seconds to do a simple image transform sounds pretty slow ....'. I assume it was a very high resolution image or thousands of slices or something but without them stating those metrics it was a bit meaningless to me.
edit: OK I downloaded the image and see it's gigantic ... I reckon they should at least hint at that for the folks who are not quite over the threshold of spending the time to do their experiment ...
I thought the exact opposite. 44 seconds to do a circular motion blur (without any context) as the headline, huh??? What would an average person reading that think?
Of course, after downloading the universe image (which itself took a long time), then it's kind of understandable. Otherwise, it's just confusing as hell. "44 seconds to radial blur the universe" would have at least been better.