Ask HN: How should a Kickstarter work with its backers?

[NyokaMWiz]

Hi Hacker News readers! I'm the marketing person for a startup that making a sustainable alternative to chemical glowsticks which is powered by bioluminescence.

It looks like we will reach our Kickstarter goal very soon so I had a question for all you awesome people. How should a small startup communicate/keep in touch with their Kickstarter backers? Were there things other folks did that you liked or disliked? What else should we keep in mind?

Also I'd be happy to answer you questions if you have any!

Otherwise I hope you all have a wonderful day.

Link here: https://www.kickstarter.com/projects/pagexrage/eco-friendly-glow-stick-powered-with-bioluminescence/description

[gshdg]

Post tiny progress updates at least every two weeks so your backers never feel abandoned. Make bigger announcements for major milestones.

[runxel → gshdg]

This.

Always communicate, but never spam. I don't need an email again, if nothing really happened and you just let my inbox explode with 100 crappy gifs.

But four weeks without anything is also bad! I _want_ to see you making progress and things are going well.

And explain everything! If you decide to make a thing different, just don't announce it – say why you made this decision.