But trusting companies to do the right thing is untenable. That trust has been broken far too often, by far too many companies. The only rational position a concerned user can take is to assume that anybody collecting such sensitive information (particularly in a sneaky way) intends to monetize it or use it for purposes other than product improvement.
And even if the data really will only be used for product development, getting the user's informed consent -- and refraining from data collection without it -- is critical.
Further, using GA automatically means that the data is being used for Google's purposes as well as the application creator's.
But trusting companies to do the right thing is untenable. That trust has been broken far too often, by far too many companies. The only rational position a concerned user can take is to assume that anybody collecting such sensitive information (particularly in a sneaky way) intends to monetize it or use it for purposes other than product improvement.
And even if the data really will only be used for product development, getting the user's informed consent -- and refraining from data collection without it -- is critical.
Further, using GA automatically means that the data is being used for Google's purposes as well as the application creator's.