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From the landing page, view.io sounds like an useful product. As someone new to NYC, I'm always looking for relevant upcoming events. In a city like NYC, there has to be events of interest, but they are hard to find. This sounds like what view.io addresses.

That said, this trend with spamming friends to receive an invite (thanks to UseHipster, LaunchRock, etc) is frustrating. Yes, it may increase your launch e-mail list, but it's an extra step that deters certain users (I gave up after being told to tell x friends to sign up).

It may deter you, but for every person it doesn't deter they get 5 more people to sign up.

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