Every test produces results. Only 1 in 8 produce positive results.
Knowing that 2 different approaches are approximately the same is a great help in design... It eliminates that 'Which way is better?' worry and lets you design it the way that looks best, instead.
Yep, it is true that even insignificant results can help you concentrating on how to make it look better. But insignificant results are disappointment if your goal is to increase conversion rate.
Knowing that 2 different approaches are approximately the same is a great help in design... It eliminates that 'Which way is better?' worry and lets you design it the way that looks best, instead.