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I'm not sure why this is getting voted down except for maybe your tone because this is my experience in so many different things. I've worked for several marketing firms in the past and the quickest way into investors' hearts is to pitch them your idea reframed as a combination of things that are already successes. For example, we worked with a video game developer and their pitch was "It's like GTA mixed with Call of Duty" or for TV show pitches it's always "It's like The Good Place meets Dexter" or some permutation of already existing properties. Investors don't ever (or at least almost never) want to go for the risky ideas. They want to go for the things that will make them money and the easiest way to win them over is to compare it to something that's already made money.



We even have a name for it [1].

[1] https://en.wikipedia.org/wiki/High-concept




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