Many sites actually do follow it properly, i.e. they have the popup tell you that tracking ads are all OFF and if you want you can ENABLE them to get more relevant ads, but you are free to just dismiss it.
Once one of the big players that don't do this and instead have it e.g. opt-out are actually fined, I suspect more sites will begin to behave correctly.
Once one of the big players that don't do this and instead have it e.g. opt-out are actually fined, I suspect more sites will begin to behave correctly.