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Availability of alternative business models doesn't matter. They'll just make advertisers pay even more money to reach an audience with disposable income and willingness to spend it. The fact is some executive is always going to show up and say "think of all the money we could be making if we just served ads and sold our user data in addition to our current business model!"

The answer is to make ads unprofitable. When someone pays for advertising, they must get no return on their investment. Only then will ads disappear from the web. In order to achieve this, all ads must be blocked automatically and by default, no exceptions must be made, and the blocker software must be pre-installed for all users.




> The answer is to make ads unprofitable.

https://adnauseam.io/


AdNauseam must be pretty effective. Google not only banned it from the web store but also made it difficult for regular users to install it on Chrome.

https://adnauseam.io/free-adnauseam.html

https://github.com/dhowe/AdNauseam/wiki/Install-AdNauseam-on...


It is but mostly because it decreases the trust in the ecosystem.

This being said, the current W3C Advertising API draft proposal on serving ads is possibly inspired by it.


> W3C Advertising API

What is this?


https://github.com/w3c/web-advertising

The draft of the proposed new standard for ads on the web




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