"He said the company’s engineering driven culture is also responsible, explaining that the engineers at the company see the design of the software on a mobile phone as secondary to the guts of the device"
The conflict is not between technology and marketing, but between hardware and software. The NYT columnist is using the term engineering in a manufacturing rather than intellectual sense.
The conflict is not between technology and marketing, but between hardware and software. The NYT columnist is using the term engineering in a manufacturing rather than intellectual sense.