Lol, this is such a low value blog post for the front page of HN. Probably the lowest ever? There's 10,000,000 articles like this out there. And I say that as a non-repentant marketer.
This a common problem for most solopreneur. I was in your situation then I found a person who decided to mention my product in his course. That gave me a big boost.
To answer your question, start looking for an affiliate who is in same niche as you.
People often don't think of affiliate marketing as part of their growth plan. Most start-ups may not know where to find someone who can promote their business.
Couple of week I started working on a new project that not only tracks commission and sales but also connect businesses with influencers, bloggers, etc.
It will take couple more months before beta is available but feel free to subscribe to get notified https://www.affiliatehunt.com/.
