For an organization with 30K employees, $100K is a rounding error.
To be honest that depends very much on how the organization is structured and who the actual client is. Many 30K companies are essentially three hundred 100 person companies that each have their own, very limited, budget. If you're dealing with the CEO who wants to roll this out to the entire company, then $100K is doable. If, on the other hand, you're dealing with the manager of a 12 person groups within a department of a division of that company then $100K is probably his annual budget.
To be honest that depends very much on how the organization is structured and who the actual client is. Many 30K companies are essentially three hundred 100 person companies that each have their own, very limited, budget. If you're dealing with the CEO who wants to roll this out to the entire company, then $100K is doable. If, on the other hand, you're dealing with the manager of a 12 person groups within a department of a division of that company then $100K is probably his annual budget.