Yup, that is the idea. Obviously it would be less useful than standard headphones for a HN reader, but the mass market may disagree.
For example, to use the parent cliche, my sister got my father AirPods this Christmas despite me saying it is probably a bad idea. And it has gone unused because he doesn't grok Bluetooth even in the simplified AirPod way (also, his iPhone is too old to support it natively). But if I gave him a pair of headphones and said "press this button, it will play Van Morrison and Sly Stone", he would use it in a heartbeat.
For example, to use the parent cliche, my sister got my father AirPods this Christmas despite me saying it is probably a bad idea. And it has gone unused because he doesn't grok Bluetooth even in the simplified AirPod way (also, his iPhone is too old to support it natively). But if I gave him a pair of headphones and said "press this button, it will play Van Morrison and Sly Stone", he would use it in a heartbeat.