Agreed. I'd be more specific and say Apple invented the first fashionable wireless earbuds. I owned a pair of the first Jabra earbuds (of which the latest edition I still use and love) and plenty of those horrid looking, wrap-around, sports ones before Apple came along; I never had anyone say "I want a set of those" until I wore my AirPods for the first time though. They just seem to nail the aesthetics every time.
Your speaking objectively about something that could not be more subjective...? Is part of it a status symbol? Yes of course. I dislike the rabid Apple fandom as much as the next person - but that does not detract from the fact that they have comparatively decent sound quality, a white colour-way that looks clean and distinct, are compact enough to carry in a very small pocket, all while staying affordable enough that the average first-world person could buy a pair.