That's OK, you're not really the target audience, I am. My wife is vegan and I'm not. We have pet pigs, so I gave up pork. We have pet chickens now, so I've mostly given up chicken. We never have meat in the house. It's nice to have a burger and damn do I miss pork. We buy a lot of impossible. I even ate the whopper, despite finding everything at burger king to be inedible. (It was OK. Tasted like a crap burger, so it was entirely convincing.). I'm very excited about this.