The point is, meat is freaking delicious. You can't deny it. The smell of bbq will get most people drooling.
Some people, you will never convince to eat veggies instead, especially if they taste way worse than the meat they love. But if you have an alternative that tastes just as good, if not better, than meat, and is cheaper (with economies of scale), they would be more willing to go with the veggie option.
Some people, you will never convince to eat veggies instead, especially if they taste way worse than the meat they love. But if you have an alternative that tastes just as good, if not better, than meat, and is cheaper (with economies of scale), they would be more willing to go with the veggie option.