There are so many articles like this that miss the root cause: a lack of competition. Why is there a lack of competition? Government granted monopolies and regulation.
We shouldn't have to trust companies to do what's in the best interest customers. We should be able to trust the market to bankrupt these companies.
4 choices isn't enough to result in better options for consumers when it's nearly impossible for new entrants.
Compare this with internet search where there is a clear leader (Google) but its possible to create your own search engine (DuckDuckGo) without fear of being arrested for violating some regulation designed by the incumbents and enforced by the government.
We shouldn't have to trust companies to do what's in the best interest customers. We should be able to trust the market to bankrupt these companies.