On: Fake “like” factories – how we reverse engineered facebooks user IDs [video]

[ThomPete]

There is only one metric that really matters when it comes to using social media as metrics and that is comments. Those are the actual relevant users.

[empath75 → ThomPete]

A lot of them are bots or paid astroturfers, also.

[ThomPete → empath75]

Sure and easy to spot, thats not the point.

[throwawayhhakdl → ThomPete]

I see plenty of bot comments on many sites