It's Amazon house brands, but for generic takeout food. In my mind, it's the culinary equivalent of frozen dinners for people willing to pay extra to have someone else stick it in a microwave for them and then drive it to their house. An EDM DJ putting his name on the box just gives me the false hope that I'll be able to get my groove on while eating the equivalent of a Tombstone.
Hate to admit it, but a bunch of ideas from this article really resonated with me
1) Convenience of ordering, speed, & price > atmosphere (edit: for pizza joints at least)
2) Shorter menus
3) Goofy marketing gimmicks (aoki) help me convince friends to get out of their comfort zone and try new things. Instead of saying 'want to get some pizza' I can say 'did you know that awful DJ opened a restaurant in Oakland?? we gotta try it!'
4) it's just more efficient to expand the kitchen size than have more room for seating. The weather is amazing 11/12 months of the year, let's eat outside. Or more likely in our overpriced apartment
5) I get about the same enjoyment from frozen pizza as fancy pizza. They're both equally terrible for your health, may as well save a few bucks
>> I get about the same enjoyment from frozen pizza as fancy pizza.
Dominos, Papa Johns and especially Pizza Hut are not real pizza. They're about the same shit as a grocery store frozen puck.
Try a real pizza place some time. For instance... If you're ever in Southern Palm Beach County in Florida, try Jack's Pizza. Or find a family run place near you...
I lived in Brooklyn near Robertas and used to work in little Italy (the real one, Arthur st in the Bronx). I’ve tasted the best American pizza you can buy. If I’m just feeding myself I’ll usually opt for dominoes or something. I’m just not really a foodie especially when it comes to greasy food like that.
Judging by the 2 pictures in the "article", I think you're right. We will start seeing a rise of fake branded delivery food, all coming from the same ovens.
