Sellers have complained that this opens up their supply chain to be courted by Amazon.
Ex: if i sell a trendy product on amazon, then they ask me for proof of purchase, they then know who to approach to make the amazon basics version, and take the wind out of my sails.
Ex: if i sell a trendy product on amazon, then they ask me for proof of purchase, they then know who to approach to make the amazon basics version, and take the wind out of my sails.